Client: Ramus / City of Parramatta
Location: Parramatta, NSW, Australia
Year: 2022
The media architecture installation at PHIVE in Parramatta Square is a multimedia experience designed to integrate seamlessly with the building's architecture.
It features a large-format digital screen situated in the foyer, complemented by supporting column screens both inside and outside the building. The building's facade/roof are adorned with an array of architectural light fittings, allowing for pixel-mapped content to dynamically alter the appearance and character of the building.
Intuitive content extension out into the surrounding space and across the building's exterior creates a cohesive visual narrative that engages viewers both inside and outside the building. The varying pixel pitches of the LED panels and the architectural lighting layout is easily managed by CORE’s real-time remapping engine with virtual canvas layouts for content creators.
CORE supports extensive flexibility that allows PHIVE to respond to community events and festivals, transforming the building into a dynamic canvas that reflects the spirit of the occasion.