Client: Bledisloe Property Group
Architect: Monk Mackenzie
Creative Director: David Hayes
Director of Photography: Josh Allen
Location: Auckland, New Zealand
Year: 2020
What if your daily commute involved a walk along Muriwai beach, beside cascading waterfalls at Karekare, beneath the tree-lined canopies of Cornwall Park, gazing out at the city from the Mt Eden summit, or flying high above waves crashing onto the West coast? For the tenants and visitors at 33 Federal, it does.
As part of extensive building renovations, a feature digital artwork was envisioned to vitalise and illuminate the refreshed entrance lobby. The glazed lobby enables 24-hour visibility of the prominently positioned artwork, defining the space and acting as an iconic attractor in accordance with the overall design by the architects (Monk Mackenzie).
The vision for the artwork is to bring light, depth, and nature to the space, seeking to explore and express the magnitude of these intertwined elements. We filmed and delivered over 30 hours of long-form cinematic content of Auckland's unique scenery, curated as an ever-changing environment, continuously colouring and reinterpreting the context of the space.
Curiously, access to the bathroom and changing facilities through the feature wall had to be maintained, resulting in a unique LED wall that includes a concealed operable door.