Client: BLAKE / Westpac
Creative Director: David Hayes
Graphic Designer: Rebecca Hand
Digital Consultant: Rohan Adarkar
Year: 2017
The Sir Peter Blake Trust Dream Team is a group of inspirational Kiwi leaders who every year aim to inspire thousands of Kiwi kids to follow their dreams. They visit schools to tell their stories, plant seeds of inspiration, and encourage young New Zealanders to have big dreams and back themselves to make them happen.
Our brief was to create a unique online experience for school aged children to meaningfully consider and share their dreams for themselves and New Zealand. In response, we developed an interactive website with a fun animated aesthetic that extended the reach of the Sir Peter Blake Trust Dream Team online.
This was achieved by creating a bespoke web platform designed with a robust secure submission framework ready for high-traffic. We developed a playful aesthetic and created an enormous number of graphic assets in-house. We also performed deep analysis of submissions to highlight themes, unique dreams, top submitting schools, and presented this information on the site in the Dream Vault as well as in widely used press releases.