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ASB Classic

Client: BrandKnew
Location: Auckland, New Zealand
Year: 2020

We were tasked with "appifying" the ordering process at a large high-profile sporting event, streamlining the ordering experience through to fulfilment and providing a high level of customer satisfaction.

In collaboration with BrandKnew, we fully re-engineered the process, which resulted in the development of a slick end-user ordering app, support for multiple payment methods, back-end order management system, real-time monitoring, and reporting. The app was multi-platform, and integrated with a secure credit card gateway and smart EFTPOS terminals for payment. Back-of-house tablets and large-screen displays enabled managers to see the entire ordering process, giving them vital information to make decisions that optimised use of staff and other resources, while maximising customer satisfaction.

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